Picture and Video Quality
This is a rating of the overall quality of the pictures on a site. More weight is given to recent pictures if the producer seems to have increased the size and / or general quality of the pictures. To get a high score, a site needs to provide clear crisp pictures of at least 1024x768 pixels, which capture good visible smoke. Videos are rated on the resolution and image quality. With High Definition cameras now widely available, and the massive leap in quality they offer, extra consideration is given if a site offers HD video. Visible smoke in videos is also a factor.

Picture and Video Amount
This score takes into account the age of the site, so new sites can still score well as long as they offer a reasonable amount of content from day one. Obviously, the very highest scores will only be awarded to sites with large archives.

Content Variety
Does the site feature many different models or just a few? What about the locations where the scenes are shot? Are different cigarette brands used as well as cigars, cigarette holders, multiple cigarettes? Is the site all softcore or is there a mix of stronger content as well? All these factors are considered, with preference given to the more smoking fetish related variables.

Updates
Rates the frequency and amount of updates. More is better!

Unique Content
Are the photos & videos completely original and shot specifically for the site, or are they bought from a broker as non-exlusive content, which means they could be on any number of other sites out there? Was the content shot by a smoking fetishist or is the site run by a faceless company who buy the content in and have it shot by a photographer who doesn't understand the ins and outs of the fetish?

Design / Navigation
Is the site easy to get around and is it a simple affair to find what you're looking for? Extra points can be awarded for excellent or innovative design & features, but only if they add significantly to the user experience.

Value for Money
Sites packed with good content and with regular updates will score highly here. A lot of sites these days offer bonus sites, and this will be considered. However, more weight will be given to bonus content that is relevant to the smoking fetish.

Fetish Rating
An overall rating of the "smoking fetishyness" of the site. High scoring sites will cover many sub-fetishes, or excel in one or two particular aspects of the fetish. A site with bored looking models holding cigarettes will score badly, but a site with girls who seem to understand and play up to the fetish will score highly.